Omer Luzzatti Says AI Shifts Internet Value to Participation From 20-Year Attention Model
Updated
Updated · CEOWORLD magazine · Jun 11
Omer Luzzatti Says AI Shifts Internet Value to Participation From 20-Year Attention Model
1 articles · Updated · CEOWORLD magazine · Jun 11
Summary
Omer Luzzatti argues the internet’s key currency is moving from attention to participation as AI makes content abundant and passive reach less valuable.
AI-generated media, deepfakes and synthetic content are weakening trust in content alone, he says, making real-time community interaction a stronger signal of authenticity.
For creators and brands, that shift favors interactive experiences, direct community input and creator-led commerce over follower counts and algorithm-dependent scale.
Later this year, Gigaverse plans a new platform phase built around community-driven engagement, reflecting Luzzatti’s view that participating users will shape culture and verify trust online.