Updated
Updated · TechRadar · Jun 11
Strava Unveils Hiking Tools With 30-Day Premium Trial as Revamped Maps Reach Free Users
Updated
Updated · TechRadar · Jun 11

Strava Unveils Hiking Tools With 30-Day Premium Trial as Revamped Maps Reach Free Users

2 articles · Updated · TechRadar · Jun 11

Summary

  • Strava rolled out new hiking features, with premium tools like off-route alerts and Activity Replays available now and a redesigned Maps experience due later this summer.
  • The map overhaul will add richer trail-surface data and clearer points of interest such as trailheads, picnic areas and campgrounds, while remaining available to both free and paid users.
  • Premium subscribers also get route downloads for low-signal areas, updated trail-focused route creation and Apple Watch route-following support aimed at hikers navigating without a phone.
  • The push builds on Strava's earlier hiking app update and targets rivals such as AllTrails and Komoot as the company expands beyond workout tracking into outdoor navigation.

Insights

Can Strava's social network convince hikers to pay when rivals offer core navigation features for free?
Could Strava’s new ‘Route Discovery’ feature unintentionally cause overcrowding and environmental damage on popular local trails?