Ferrari EV Luce Debut Wipes Out $4 Billion as Owners Denounce 5-Seater

1 articles · Updated · Bloomberg · Jun 12

Nearly 8% of Ferrari’s market value vanished within hours of the May 25 Luce unveiling, erasing more than $4 billion after investors recoiled at the brand’s first EV.
The backlash extended beyond the market because some owners saw the Luce’s five-seat design and all-electric powertrain as a break from Ferrari’s long-standing identity.
Owners described the model as a “gut punch” and “betrayal,” criticizing the lack of the curves and combustion that have defined Ferrari for almost 80 years.
Ferrari is now confronting a broader risk that its push into electrification could unsettle the loyal customer base that underpins the marque’s exclusivity and pricing power.