Updated
Updated · The Guardian · Jun 11
MD Ahnaf Hossain Revives Viral Knicks Chant With 'Knicks in Five' as Team Leads Finals 3-1
Updated
Updated · The Guardian · Jun 11

MD Ahnaf Hossain Revives Viral Knicks Chant With 'Knicks in Five' as Team Leads Finals 3-1

2 articles · Updated · The Guardian · Jun 11

Summary

  • MD Ahnaf Hossain reappeared on New York streets with a revised chant — “My bagel’s still Jewish / The pope’s on our side / Knicks in five” — after the Knicks’ Sunday loss made “Knicks in four” impossible.
  • 7.4 million TikTok views and merchandise sales had already turned the original four-line clip into an unofficial Knicks playoff anthem, amplified by a Kalshi-branded street-interview video.
  • Kalshi acknowledged “smart marketing” behind the post but said Hossain approached its crew first; Stanford’s Jeff Hancock said promotion helps, though virality still depends on timing, humor and New York’s media reach.
  • Hip-hop scholar AD Carson said the chant works because it borrows familiar rap and sports-prediction tropes, while debate over similar earlier tweets highlights how mimetic online culture blurs authorship.
  • With the Knicks one win from their first title since the 1970s, Hossain said the run has brought a rare sense of unity and affection to New York.

Insights

When a fan chant begins as a corporate ad, can it ever become a truly authentic city anthem?
In the battle for attention, who wins when a fan's chant makes a luxury brand go viral?
How does the 'superfan economy' change when viral moments are manufactured instead of organically grown?