Knicks Fan Salaar Rabbani Snaps Up Nike Gear After 1 Historic Finals Comeback

1 articles · Updated · Bloomberg · Jun 11

Salaar Rabbani, 25, lined up early at a pop-up store near Madison Square Garden a day after the Knicks staged the biggest comeback in NBA Finals history.
The surge in demand was driven by Knicks mania after the comeback, with fans chasing exclusive Nike merchandise tied to the team’s Finals run.
Rabbani, who works in sales and trading at JPMorgan Chase, said budget was not a major concern and he planned to buy as much as he could.
The buying spree underscored how the Knicks’ landmark win is spilling beyond the court into New York spending on team swag and even themed treats.