Xbox CSO Weighs In-Game Ads to Offset Rising Costs and Keep Games Affordable at $80
Updated
Updated · Windows Central · Jun 11
Xbox CSO Weighs In-Game Ads to Offset Rising Costs and Keep Games Affordable at $80
3 articles · Updated · Windows Central · Jun 11
Summary
Matthew Ball said Xbox is exploring whether restrained in-game ads could widen access and generate revenue as game development and hardware costs keep climbing.
Ball framed the idea as an alternative to pushing prices, citing streaming where more than 100% of recent U.S. net subscriber adds came from ad-supported tiers.
Any ads he envisions would steer players toward Xbox discounts, owned titles or services such as Game Pass, not third-party products like conventional ad slots.
Ball stressed he had nothing to report on Microsoft plans, but said the goal would be affordability and funding for development teams rather than broader commercial advertising.