Xbox Says Game Pass Rebounded After 8-Month Slide as CEO Resets Business
Updated
Updated · wolfsgamingblog.com · Jun 5
Xbox Says Game Pass Rebounded After 8-Month Slide as CEO Resets Business
1 articles · Updated · wolfsgamingblog.com · Jun 5
Summary
Asha Sharma said Game Pass has returned to growth after an eight-month decline, adding that Xbox shipped more in the last 100 days than in the prior year.
The downturn roughly overlaps with Microsoft’s October 2025 Game Pass overhaul, when Ultimate rose to $29.99 a month; Xbox cut it to $22.99 in April 2026 and lowered PC Game Pass to $13.99.
Sharma did not specify whether the decline hit subscribers, revenue, retention or engagement, but she said the service is now improving revenue retention.
Xbox’s next 100 days will focus on “resetting” the business, Sharma said, with changes to investment, priorities and operations because the company is “not in a healthy spot.”