Updated
Updated · Neowin · Jun 9
Nvidia Cuts 12-Month GeForce NOW Ultimate to $129.99 as Summer Sale Adds 8 Games
Updated
Updated · Neowin · Jun 9

Nvidia Cuts 12-Month GeForce NOW Ultimate to $129.99 as Summer Sale Adds 8 Games

3 articles · Updated · Neowin · Jun 9

Summary

  • $129.99 is Nvidia's new sale price for a 12-month GeForce NOW Ultimate plan, down $70 from $199.99; the 12-month Performance tier fell to $64.99 from $99.99.
  • The summer promotion targets annual memberships, with Nvidia pitching Performance at up to 1080p/60 fps and Ultimate at up to 4K and 120 fps with RTX features.
  • 8 games are joining GeForce NOW this week, including DOOM Eternal via Xbox Game Pass, The Elder Scrolls Online on Steam and World of Tanks: HEAT.
  • GeForce NOW still differs from all-you-can-play services like Game Pass because subscribers generally must already own a game—or have a qualifying license—to stream it, and monthly playtime caps apply.

Insights

With cloud gaming now offering RTX 5080 performance, is the era of buying expensive physical gaming GPUs nearing its end?
Is GeForce NOW a future profit center for Nvidia or just a powerful marketing tool for its dominant data center business?