HYBE’s 3 Girl Groups Unite on June 12 Single 'ICONIC BY MISTAKE'
Updated
Updated · hanteonews.com · Jun 9
HYBE’s 3 Girl Groups Unite on June 12 Single 'ICONIC BY MISTAKE'
3 articles · Updated · hanteonews.com · Jun 9
Summary
LE SSERAFIM, ILLIT and KATSEYE will release joint digital single 'ICONIC BY MISTAKE' on June 12 at 1 p.m., marking HYBE’s first collaboration centered on its girl groups.
The pairing builds on recent crossover momentum: the three acts promoted techno-based tracks side by side and traded short-form dance challenges, fueling expectations for a new blended sound.
Each group also brings different market strengths—LE SSERAFIM has led Hanteo’s U.S. and Japan charts, ILLIT has stayed near the top in Japan, and U.S.-focused KATSEYE has won consecutive American Music Awards.
HYBE’s move extends K-pop’s long-running 'family album' tradition, but with separately labeled groups using distinct identities and platform algorithms to seek broader global synergy.