Updated
Updated · Koreaboo · Jun 11
HYBE Girl Group Collab Draws Backlash After 3-Group Song Targets 'Hate'
Updated
Updated · Koreaboo · Jun 11

HYBE Girl Group Collab Draws Backlash After 3-Group Song Targets 'Hate'

2 articles · Updated · Koreaboo · Jun 11

Summary

  • June 11’s video release for a HYBE collaboration by ILLIT, LE SSERAFIM and KATSEYE quickly triggered heavy backlash, with criticism centered on lyrics about “controversies” and “hate.”
  • Fans said the track’s clapback message felt weak and self-congratulatory, arguing the song framed criticism as proof of being “iconic” rather than addressing why the groups were criticized.
  • Online reactions also attacked the song’s quality, with posts mocking the lyrics, vocal demands and overall vibe as mismatched for the three-group project.
  • The dispute widened beyond the music itself, as some commenters tied the backlash to past complaints involving the groups and HYBE, saying much of the negative attention was self-inflicted or company-driven.

Insights

After a key legal win, did HYBE's 'anti-hater' song completely misread public sentiment and worsen the backlash?
Is the 'Iconic by Mistake' controversy a calculated PR stunt or a sign of deeper creative issues within HYBE?