Ben Cohen Says 1978 Ben & Jerry's Brand Is Being Destroyed by Magnum Over Trump Criticism
Updated
Updated · Bloomberg · Jun 11
Ben Cohen Says 1978 Ben & Jerry's Brand Is Being Destroyed by Magnum Over Trump Criticism
3 articles · Updated · Bloomberg · Jun 11
Summary
Ben Cohen said Magnum Ice Cream Company is "in the process of destroying" Ben & Jerry's by blocking the brand from criticizing President Donald Trump.
The dispute centers on Ben & Jerry's ability to speak on social and political issues, a stance Cohen said has long been central to the brand's identity.
Cohen, who co-founded Ben & Jerry's with Jerry Greenfield in 1978, said silencing that voice is hypocritical and could damage the Cherry Garcia maker's future, possibly irreversibly.