Updated
Updated · Front Office Sports · Jun 9
ABC Draws 16.43 Million for NBA Finals Game 2 as Stanley Cup Final Jumps 101%
Updated
Updated · Front Office Sports · Jun 9

ABC Draws 16.43 Million for NBA Finals Game 2 as Stanley Cup Final Jumps 101%

3 articles · Updated · Front Office Sports · Jun 9

Summary

  • 16.43 million viewers watched ABC’s NBA Finals Game 2 on Friday, up 88% from a year earlier and the biggest Game 2 audience since the 2018 Cavaliers-Warriors series.
  • 16.68 million viewers is the Finals’ average through two games, up 89% from 2025, helped by comeback finishes in all three basketball games and gains that exceed the roughly 10%-15% lift tied to Nielsen methodology changes.
  • 4.9 million viewers is the Stanley Cup Final’s average through three games on ABC and ESPN support, up 101% year over year; Saturday’s double-overtime Game 3 drew 5 million, the most-watched Game 3 in 24 years.
  • ABC has alternated NBA Finals and Stanley Cup Final coverage across consecutive primetime nights, a scheduling run Disney believes is lifting both series as the Knicks lead the Spurs 2-1 and Vegas leads Carolina 2-1.
  • The ratings surge gives Disney a bright spot as ESPN prepares for more layoffs and the company’s stock remains down more than 11% this year under new CEO Josh D’Amaro.

Insights

Is this ratings surge a final victory for broadcast TV, or can live sports truly save the traditional model?
With record viewership for its biggest events, why is Disney's ESPN still facing major layoffs and an uncertain future?