Fitness Brands Launch Menopause Workout Programs as 2 Million U.S. Women Enter Perimenopause Yearly
Updated
Updated · The New York Times · Jun 10
Fitness Brands Launch Menopause Workout Programs as 2 Million U.S. Women Enter Perimenopause Yearly
3 articles · Updated · The New York Times · Jun 10
Summary
Specialized menopause workout plans are spreading across fitness platforms, pitching resistance training and symptom-focused guidance to midlife women.
About 2 million U.S. women enter perimenopause each year, and roughly half of the female population is over 40, giving brands a large market as menopause gains mainstream attention.
Many programs center on strength training because it is widely recommended to help protect muscle and bone density during aging.
For users like 60-year-old Liz Birenbaum, the appeal is less intensity than fit: she now does 30-minute strength sessions twice a week in a setting she says feels more supportive than a gym.
The expansion also raises a broader question the report highlights: whether these offerings address a genuine health need or package standard exercise advice as a menopause-specific niche.