Updated
Updated · WhatNow · Jun 9
Meta Lab Files Permits for 2,150-Square-Foot Lenox Square Store in Atlanta
Updated
Updated · WhatNow · Jun 9

Meta Lab Files Permits for 2,150-Square-Foot Lenox Square Store in Atlanta

2 articles · Updated · WhatNow · Jun 9

Summary

  • Lenox Square is set to gain a 2,150-square-foot Meta Lab after permit filings showed the experiential retail concept targeting Space 3082 at the Buckhead mall.
  • Meta Lab stores let shoppers test and buy Meta hardware, including Ray-Ban Meta glasses, Meta Quest headsets and other AI and virtual-reality products tied to Reality Labs.
  • Meta launched the concept in 2022 in Burlingame and has since expanded to Las Vegas, West Hollywood, Honolulu and New York City, with the latter two serving as flagships.
  • Atlanta design details and an opening date remain undisclosed, but existing flagship locations have used city-specific themes and local artists to shape the in-store experience.

Insights

Can Meta's retail push overcome the privacy backlash against its AI smart glasses?
Are Meta's new stores a lifeline for its VR dream or just another billion-dollar drain?