Meta Opens 50 Best Buy Labs for AI Glasses and VR Demos Across North America
Updated
Updated · Meta Store · Jun 8
Meta Opens 50 Best Buy Labs for AI Glasses and VR Demos Across North America
3 articles · Updated · Meta Store · Jun 8
Summary
More than 50 Meta Lab spaces are rolling out inside Best Buy stores in the US and Canada, with the first opening in June and additional sites arriving through the summer.
Each roughly 900-square-foot store-in-store is built for try-before-you-buy demos of Meta’s AI glasses and VR headsets, staffed by dedicated Meta sales specialists.
The spaces will showcase Ray-Ban Meta and Oakley Meta glasses, the Meta Neural Band, and Quest 3 and Quest 3S headsets, alongside smart mirrors, fittings and guided immersive trials.
Meta said the format extends its existing retail strategy by bringing its combined AI wearables and VR lineup into big-box stores, aiming to make hands-on testing easier before purchase.