Updated
Updated · TechRadar · Jun 10
Australian EOFY Sales Cut iPhone Prices by Up to AU$800 Through Retailers and Telcos
Updated
Updated · TechRadar · Jun 10

Australian EOFY Sales Cut iPhone Prices by Up to AU$800 Through Retailers and Telcos

3 articles · Updated · TechRadar · Jun 10

Summary

  • Optus is offering the deepest iPhone EOFY cut at AU$800 off the iPhone Air when buyers take a 12-, 24- or 36-month plan, with its 60GB promo plan starting at AU$39 a month for the first year.
  • Retail discounts are smaller but broader: Amazon has cut the iPhone Air by AU$502, JB Hi-Fi is taking up to AU$500 off the Air, 16e and older models, and even the new iPhone 17 Pro Max is discounted by AU$150.
  • Vodafone is leaning on plan savings rather than handset cuts, advertising up to AU$1,200 in fee reductions over 36 months for iPhone 17 Pro and iPhone 17 bundles.
  • The promotions are tied to Australia's June 30 end of financial year, with early deals already live, some offers expected to continue into July, and work-related iPhone purchases potentially adding tax deductions to the advertised savings.

Insights

Do telco deals hide costs? Unpacking the true price of EOFY plans versus buying a phone outright.
EOFY sales pit the Galaxy S26 against the iPhone 17. Which discounted flagship truly wins on value?
With complex tax rules, is your EOFY phone a smart deduction or a future audit risk?