Matt Damon Launches Get Blue Campaign for 2 Billion Without Safe Water
Updated
Updated · GQ · Jun 9
Matt Damon Launches Get Blue Campaign for 2 Billion Without Safe Water
3 articles · Updated · GQ · Jun 9
Summary
Water.org rolled out Get Blue as a consumer campaign fronted by Damon rapping as “The Nomad,” aiming to break through social-media noise and turn everyday purchases into support for clean-water access.
More than 2 billion people still lack safe water, while Water.org says its model has already helped over 88 million people by shifting from charity-funded wells to microloans.
Gary White said that WaterCredit has moved more than $7 billion in mostly $300-$400 loans through 200-plus financial partners, with 90% of borrowers women and repayment above 98%.
The new push comes as aid funding tightens: Damon said Water.org never took USAID money, but a $40 billion humanitarian shortfall has intensified competition for donors and capital.
Get Blue now includes founding consumer partners Gap, Starbucks and Amazon, with Water.org also working with TikTok as it seeks broader public engagement and faster scale.