Water.org Launches Get Blue With Gap, Starbucks and Amazon to Reach 200 Million by 2030
Updated
Updated · Fortune · Jun 9
Water.org Launches Get Blue With Gap, Starbucks and Amazon to Reach 200 Million by 2030
3 articles · Updated · Fortune · Jun 9
Summary
More than 2 billion people lack safe water at home, and Water.org on Monday rolled out Get Blue to turn everyday purchases and Alexa interactions into funding for household water access.
Five dollars funds access for one person and $25 for a family through Water.org’s WaterCredit model, which uses microloans for pipes and plumbing and reports a 98% repayment rate.
Gap will donate $5 per capsule-item purchase, Starbucks starts June 16 with $0.25 from two blue drinks through July 7, and Amazon adds $5 Alexa+ donations, music-play contributions and a dedicated storefront.
Ecolab pledged $1 million, while TikTok, Ripple and AccuWeather joined a coalition that Water.org says has already helped more than 90 million people and now targets 200 million by 2030.
The campaign arrives as corporate water use faces sharper scrutiny: U.S. data centers consumed 17.4 billion gallons in 2023, with EPA projections rising to 38 billion-73 billion by 2028.
Can corporate water donations truly outweigh the massive water consumption of their own data centers and factories?
As corporations ask consumers to #GetBlue, is this a real solution or a masterful marketing campaign?
Will Ripple's stablecoin technology fundamentally change the speed and transparency of delivering aid to those in need?
Get Blue: Mobilizing Global Partnerships to Bring Safe Water and Sanitation to 200 Million People by 2030
Overview
Launched at the World Economic Forum in 2026, the Get Blue initiative addresses the urgent global crisis of water and sanitation access. Millions of people, especially in key agricultural supply chains, still lack clean water and sanitation, which harms health, limits economic opportunity, and keeps communities in poverty. Get Blue aims to galvanize action and resources by confronting these challenges directly. By focusing on collaborative solutions and leveraging proven models, the initiative seeks to break the cycle of deprivation and create lasting change for those most in need.