Updated
Updated · BBC.com · Jun 8
Melissa Hogenboom Outlines 7 Sensory Tricks to Cut Calories and Improve Eating Habits
Updated
Updated · BBC.com · Jun 8

Melissa Hogenboom Outlines 7 Sensory Tricks to Cut Calories and Improve Eating Habits

1 articles · Updated · BBC.com · Jun 8

Summary

  • Seven research-backed tactics can nudge people toward healthier eating by exploiting how sight, sound, touch and smell shape appetite before food is even tasted.
  • Studies cited in the article show bright packaging, eye-level placement and checkout displays can trigger impulsive choices, while opaque storage, scanning lower shelves and replacing checkout snacks with fruit can reduce temptation.
  • Serving cues also matter: heavier bowls and cutlery, attractive plating, and slower music can increase satisfaction, slow eating and make lower-calorie meals feel more appealing.
  • Barbara Rolls' research found people felt just as full when meal energy density was cut by up to 25% by adding pureed vegetables, keeping volume and taste similar while lowering calories.
  • The broader takeaway is that eating is often driven less by hunger than by external sensory cues—including the 'dessert-stomach' effect—so redesigning those cues can support healthier habits.

Insights

Can simple sensory 'hacks' overcome a food environment designed to make us overeat?
Can we retrain our brains to crave healthy food, not just trick our senses with hacks?
Food companies use neuroscience to engineer cravings. Are new regulations the only way to protect public health?