Updated
Updated · Gematsu · Jun 5
NetEase Unveils 3-Minute Blood Message Trailer as Press Demo Debuts at Summer Game Fest 2026
Updated
Updated · Gematsu · Jun 5

NetEase Unveils 3-Minute Blood Message Trailer as Press Demo Debuts at Summer Game Fest 2026

3 articles · Updated · Gematsu · Jun 5

Summary

  • NetEase Games and 24 Entertainment Lin’an released a three-minute story trailer for Blood Message and said the game will be playable to press for the first time at Summer Game Fest 2026 Play Days this weekend.
  • Blood Message is billed as NetEase’s first AAA single-player title, built in Unreal Engine 5 with proprietary tools and centered on cinematic, linear action-adventure gameplay.
  • Set in 848 AD during the late Tang Dynasty, the game follows a nameless messenger and his son on a 1,000-mile journey to Chang’an, with the trailer highlighting new combat mechanics across deserts and other East and Central Asian landscapes.
  • The new footage expands on the game’s reveal earlier this week at Summer Game Fest, where NetEase showed cinematic action but did not announce a release date; the title is planned for PC, PS5 and Xbox Series X/S.

Insights

Can mobile gaming giant Netease conquer the AAA single-player market and rival established Western developers with its new title?
How will this game's Tang Dynasty setting offer an authentic cultural story, not just an exotic backdrop for action?