Filtr Launches $5 Device-Level Ad Blocker for iPhone, iPad and Mac Apps

3 articles · Updated · TechCrunch · Jun 4

Filtr has launched as a new paid Wipr feature that blocks ads across apps on iPhone, iPad and Mac, extending ad blocking beyond Safari and other browsers.
Apple’s new URL filters in iOS 26 and macOS 26 make that possible by blocking ad-related domains at the network level; developer Kaylee Serena Calderolla said Filtr is the first app to use the feature.
The service costs $5 a year or $25 lifetime on top of Wipr’s $5 app price, and uses an on-device pre-filter plus server-checked blocklists routed through Apple’s proxy.
Filtr still misses some ads served directly from an app’s own domain — including cases in Facebook, Google and Reddit apps — because broader blocking could break those apps.
The launch targets a gap left by browser-only blockers: in-app ads that still load tracking code, even as privacy-focused users increasingly seek systemwide protection.