Apple Unveils iPhone 17 Pro Max Privacy Ad, Mocking Android With Safari Tracker Gag
Updated
Updated · 9to5Google · Jun 4
Apple Unveils iPhone 17 Pro Max Privacy Ad, Mocking Android With Safari Tracker Gag
3 articles · Updated · 9to5Google · Jun 4
Summary
Apple posted a new “Privacy on iPhone” spot showing the iPhone 17 Pro Max in Cosmic Orange while portraying Android handsets as clunky, outdated devices.
Safari privacy is the ad’s main pitch: online trackers appear as people peering over users’ shoulders, capped by a pointed “ooh, chrome” joke aimed at rival browsing habits.
The Android phone shown is a fictional thick, boxy model with a tiny camera and awkward selfie cutout, making the contrast more caricature than reflection of current devices.
The ad fits Apple’s broader “Clingers” privacy campaign, which recently rolled out globally to frame Safari as a shield against web tracking across TV, digital, social and cinema.