Hailey Bieber Promotes Rhode in 2026 Beach Campaign After e.l.f.'s 2025 Acquisition
Updated
Updated · Fox News · Jun 5
Hailey Bieber Promotes Rhode in 2026 Beach Campaign After e.l.f.'s 2025 Acquisition
2 articles · Updated · Fox News · Jun 5
Summary
Hailey Bieber posted behind-the-scenes beach photos for a new Rhode campaign, featuring herself in a brown bikini alongside the skincare brand’s products.
Rhode, which Bieber launched in June 2022 with three products, has expanded beyond its initial lineup as she uses her own image to market the brand.
e.l.f. Beauty acquired Rhode in May 2025, with Bieber staying on as chief creative officer and head of innovation to help drive wider global expansion.
The campaign extends Bieber’s high-profile public presence, which has recently included fashion appearances and public support for Justin Bieber during his April Coachella set.