Updated
Updated · The Business of Fashion · May 20
E.l.f. Beauty Forecasts Slower Fiscal 2027 Growth After Beating 2026 Sales Expectations
Updated
Updated · The Business of Fashion · May 20

E.l.f. Beauty Forecasts Slower Fiscal 2027 Growth After Beating 2026 Sales Expectations

3 articles · Updated · The Business of Fashion · May 20

Summary

  • E.l.f. Beauty said Wednesday that fiscal 2027 growth will slow, even after the company topped expectations for fiscal 2026 sales.
  • Fiscal 2026 results beat market forecasts, but the company’s latest outlook signals a weaker pace of expansion in the new year.
  • The guidance shift marks the key new takeaway from the earnings release, moving investor focus from the 2026 beat to demand and growth momentum in 2027.

Insights

With its billion-dollar Rhode deal, can E.l.f. maintain its affordable identity while absorbing a massive celebrity brand?
As TikTok beauty trends die in days, is E.l.f.'s 'fast-beauty' model built for long-term growth or rapid burnout?