Meta Launches AI Creator Assistant in 3 Countries as 500 Million Watch Translated Videos Weekly
Updated
Updated · TechCrunch · Jun 4
Meta Launches AI Creator Assistant in 3 Countries as 500 Million Watch Translated Videos Weekly
3 articles · Updated · TechCrunch · Jun 4
Summary
Meta on Thursday began rolling out a Facebook AI creator assistant in the U.S., Canada and India, giving creators personalized recommendations tied to their content style, performance, community and goals.
The conversational tool answers questions such as when to post and what audiences are saying in comments, then suggests ways to improve results and brainstorms new content using trends like popular audio or cultural moments.
Meta is using the feature to keep creators active on Facebook against TikTok and YouTube, encourage more frequent posting and reduce reliance on third-party tools such as ChatGPT by keeping planning and analytics inside its apps.
Separately, Meta added Arabic, Bahasa Indonesian, French, Thai and Vietnamese to Facebook's AI translation tools; the company said more than 500 million users now watch AI-translated videos weekly.