Ferrari Unveils $640,000 Luce, Its First Electric Vehicle
Updated
Updated · The Globe and Mail · Jun 2
Ferrari Unveils $640,000 Luce, Its First Electric Vehicle
3 articles · Updated · The Globe and Mail · Jun 2
Summary
Ferrari introduced the Luce as its first fully electric vehicle, marking a major shift for the Italian sports-car maker into EVs.
The launch drew immediate attention for the car’s radical styling and $640,000 price tag, making design as much a talking point as the move to battery power.
Criticism centered less on cost than on the break from Ferrari tradition — especially the lack of engine sound and comparisons by some observers to the Nissan Leaf.
The debut signals Ferrari is entering the electric era while testing how far loyal buyers will follow a brand built on combustion performance and heritage.