Updated
Updated · Fox News · Jun 4
Jason Boehlke Orders Martha Stewart’s $97 Caviar Potato Twice
Updated
Updated · Fox News · Jun 4

Jason Boehlke Orders Martha Stewart’s $97 Caviar Potato Twice

3 articles · Updated · Fox News · Jun 4

Summary

  • $97 bought Jason Boehlke a caviar-topped smashed baked potato he said was so good he returned and ordered two at The Bedford by Martha Stewart in Connecticut.
  • The dish starts at $17, then jumps by $80 for a one-ounce caviar add-on; Boehlke said the tableside mixing with crème fraiche, chives and bacon made it feel worth the splurge.
  • The Bedford opened at Foxwoods Resort Casino in March as a 10,000-square-foot, 204-seat restaurant styled after Stewart’s Bedford, New York, home.
  • Boehlke, who films expensive and unusual food for YouTube, said the potato is large enough to serve as a meal, underscoring how the restaurant is turning luxury add-ons into a draw.

Insights

How does a viral potato dish help power Martha Stewart's brand empire in today’s luxury market?
What does the buzz around a $97 potato reveal about our hunger for affordable luxury and status?