Updated
Updated · Fox Business · Jun 2
Ford, Filson Unveil 2027 Bronco SUV With 3.0-Liter V6 as Wind Noise Drops Nearly 20%
Updated
Updated · Fox Business · Jun 2

Ford, Filson Unveil 2027 Bronco SUV With 3.0-Liter V6 as Wind Noise Drops Nearly 20%

3 articles · Updated · Fox Business · Jun 2

Summary

  • The 2027 Bronco Filson debuts as Ford’s first production tie-up with the outdoor brand, pairing a specially tuned 3.0-liter EcoBoost V6 with what Ford calls the quietest Bronco cabin yet.
  • Nearly 20% less perceived wind noise than the 2021 Bronco comes from improved airflow, acoustic glass and tighter seals, while the SUV also gets the Sasquatch package with 35-inch tires, locking differentials and Fox shocks.
  • Inside, Ford adds quilted leather, Filson-inspired trim, ventilated front seats, heated rear seats, a Bang & Olufsen audio system, removable cargo bags, door saddlebags and a digital rearview mirror with a camera washer.
  • A limited-run First Edition will add Iron Sands Copper Metallic paint, unique badging and a serialized console plaque; the model will be built in Michigan, with orders opening this fall and showroom arrivals due in early 2027.
  • The launch extends a Ford-Filson relationship that previously produced a 2020 Bronco x Filson Wildland Fire Rig concept tied to National Forest Foundation conservation efforts.

Insights

Will the Bronco Filson's premium price tag alienate the rugged enthusiasts it is designed to attract?
Can a clothing brand partnership truly deliver the quietest and most capable Bronco ever built?
In the push toward EVs, what does this V6 Bronco reveal about the future of adventure vehicles?