Ford Brings Bronco SUV to Europe as 7-Vehicle Growth Plan Expands

11 articles · Updated · Bloomberg · May 18

Ford is adding the Bronco to its European lineup to help revive a passenger-car business that has struggled in the region.
The move extends a three-year growth plan unveiled earlier Monday that includes seven new vehicles and a broader digital ecosystem for Europe.
Ford has also signaled a shift toward more affordable and multi-energy models, with three of the seven new vehicles set to be fully electric.
The European push follows 2024 job cuts tied to weak EV demand and rising competition, underscoring how urgently Ford is trying to rebuild its position.

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