Dunkin' Launches $6 Summer Meal Deal With Barbie Pink Drinks at 14,200 Restaurants
Updated
Updated · QSR Web · Jun 3
Dunkin' Launches $6 Summer Meal Deal With Barbie Pink Drinks at 14,200 Restaurants
3 articles · Updated · QSR Web · Jun 3
Summary
Dunkin' rolled out a summer menu on June 3 built around pink iced drinks, led by the new Pink Pineapple Refresher and Daydream Refreshers topped with limited-time Barbie Pink Strawberry Cold Foam.
The lineup is tied to a collaboration with Mattel's Barbie brand, which Dunkin' said extends its long-running pink identity into a broader summer marketing push.
June 10 marks the start of a Barbie DreamHouse-themed takeover at a Midtown Manhattan store, running through month-end alongside a stop-motion promotional video.
The launch also adds Rocket Pop donuts and Golden BBQ hash brown items, while a temporary $6 meal deal and June rewards-point offers aim to drive traffic.
Owned by Inspire Brands, Dunkin' is using the campaign across its more than 14,200 global restaurants to turn a routine beverage run into a seasonal brand event.