Dunkin' Gives Away 20 Tote Bags Per Store on June 1 as Donut Day Promotions Expand
Updated
Updated · USA TODAY · May 29
Dunkin' Gives Away 20 Tote Bags Per Store on June 1 as Donut Day Promotions Expand
6 articles · Updated · USA TODAY · May 29
June 1 shoppers who buy at least a half-dozen donuts at participating Dunkin' stores can get a free limited-edition tote bag, with only 20 available per location while supplies last.
The giveaway starts four days before National Donut Day on June 5, part of a weeklong push that Dunkin' said will also bring back its annual free-donut offer.
June 5 marks the 16th straight year Dunkin' will hand out a free donut with any beverage purchase.
A separate Dunkin' x Stoney Clover Lane collection also launches June 5 at 10 a.m. ET, with donut- and coffee-themed accessories priced from $18 to $98.
As Dunkin' leans into donut promotions, does it compromise its identity as a beverage-first brand?
Do limited-edition promotions that create 'FOMO' risk alienating more customers than they attract?