Euphoria Finale Draws Backlash Over Coca-Cola Placement as Jules Gets Just 1 Dialogue-Free Scene
Updated
Updated · tvline.com · Jun 3
Euphoria Finale Draws Backlash Over Coca-Cola Placement as Jules Gets Just 1 Dialogue-Free Scene
3 articles · Updated · tvline.com · Jun 3
Summary
Reddit, X, Instagram and TikTok users blasted the "Euphoria" Season 3 finale for repeated Coca-Cola shots, with some saying the episode felt like a 1-hour ad.
One complaint gained traction by contrasting the branding with character focus: Jules, a central figure since Season 1, appears only once in the finale and has no dialogue.
Several of the most criticized moments showed Coke bottles prominently framed in pivotal scenes, including Alamo pouring 2 sodas for himself and Rue alongside prescription painkillers.
One close-up did serve a plot function: Mitch leaves a Coke bottle in an ambulance, and its disappearance helps signal to viewers that Alamo's crew has switched the vehicles.