X Launches iOS Reaction Videos, Adding TikTok-Style Side-by-Side Replies
Updated
Updated · cxodigitalpulse.com · Jun 3
X Launches iOS Reaction Videos, Adding TikTok-Style Side-by-Side Replies
3 articles · Updated · cxodigitalpulse.com · Jun 3
Summary
X has begun rolling out a native reaction-video tool on iOS, letting users record responses to existing clips inside the app instead of posting separate videos.
The feature displays the original video alongside the new recording in side-by-side or picture-in-picture format, mirroring a style that has driven heavy engagement on short-form video platforms.
Apple devices are the only launch target for now, and X has not given a timeline for Android or broader expansion.
The update fits X’s wider push to deepen its video ecosystem, keep users watching longer and give creators another way to comment on viral clips, news and trending discussions.