Amazon Prime Video rolls out Clips vertical video feed in the US
Updated
Updated · The Verge · May 8
Amazon Prime Video rolls out Clips vertical video feed in the US
15 articles · Updated · The Verge · May 8
The feature is reaching select customers on iOS, Android and Fire tablets before a broader US rollout this summer.
Clips shows short snippets from films and series, letting users jump to full titles, rent or buy them, add them to watchlists and share them.
Amazon is following Netflix and Disney Plus in using short-form discovery feeds, expanding a format Prime Video had previously used for NBA highlights.
Will TikTok-style feeds solve the streaming discovery problem or just create more noise for viewers?
With AI actors entering the booming micro-drama market, what is the future for human creativity in entertainment?