Updated
Updated · Mashable · Jun 2
Robby Berger Builds Bob Does Sports Into 5.5 Million-Subscriber Golf Media Business
Updated
Updated · Mashable · Jun 2

Robby Berger Builds Bob Does Sports Into 5.5 Million-Subscriber Golf Media Business

2 articles · Updated · Mashable · Jun 2
  • Robby Berger, 33, has turned Bob Does Sports from a YouTube golf channel into a broader digital media business with more than 5.5 million subscribers.
  • Doing Things houses the creator-led brand, which now spans Breezy Golf merchandise, tournaments, and partnerships with brands and professional athletes.
  • Berger first built an audience on Instagram while working at the Four Seasons Beverly Hills, using the humorous, conversational style that became central to Bob Does Sports.
  • Golf remains the brand’s core focus even as it branches into basketball and baseball, with Berger and collaborators drawing younger fans through camaraderie-driven, personality-led content.
As influencers reshape sports, what is the future for traditional media and brand sponsorships?
How does a creator maintain authenticity while building a multi-million dollar sports media empire?
Will the PGA Tour's embrace of 'chaotic' creators alienate its traditional fanbase while attracting new ones?