Glamour Shifts to Shopping Links, Cutting Much of Its U.S. Editorial Staff After 90 Years
Updated
Updated · The New York Times · Jun 2
Glamour Shifts to Shopping Links, Cutting Much of Its U.S. Editorial Staff After 90 Years
1 articles · Updated · The New York Times · Jun 2
Condé Nast has refocused Glamour largely on affiliate-driven shopping posts and cut much of its already small U.S. editorial staff in April, ending an era for the nearly 90-year-old magazine.
The strategy aims to keep revenue flowing from display ads and commissions on purchases through links to retailers such as Amazon and Nordstrom, while avoiding the higher costs of traditional reported journalism.
Samantha Barry left as editor in chief with no apparent replacement planned, and Glamour’s U.S. homepage is now dominated by shopping recommendations produced by one remaining editor and four commerce-focused staffers.
Glamour stopped printing in 2019 but still won a National Magazine Award in 2023, making the pivot a sharp break from a publication long known for women-focused journalism and its Women of the Year franchise.
The overhaul underscores the broader decline of women’s magazines in the digital era, as audiences increasingly seek style advice and editorial voice on newsletters, social platforms and chatbots.