Casio Posts 163% Q4 Profit Jump on 68.3 Billion Yen Sales as Classic Watches Gain Ground
Updated
Updated · Boy Genius Report · Jun 1
Casio Posts 163% Q4 Profit Jump on 68.3 Billion Yen Sales as Classic Watches Gain Ground
1 articles · Updated · Boy Genius Report · Jun 1
68.3 billion yen in Q4 FY2026 sales and a 163% operating-profit surge lifted Casio, with growth driven largely by classic watch models such as the A159 and MTP-1302.
Those watches are benefiting from backlash against smartwatches' constant notifications, complex interfaces and frequent charging, while offering simpler designs and lower prices.
Casio's A159 sells for about $29 and can run seven years on one battery; the MTP-1302 costs about $66 and lasts three years, versus Apple's $249 Watch SE 3.
Retro styling has widened the appeal beyond utility, as Casio's 1980s-inspired designs tap a broader revival of early digital gadgets and long-running pop-culture cachet.