Elizabeth Hurley, 60, Models Orange Bikini From 2005 Swimwear Brand

7 articles · Updated · Fox News · Jun 1

Wednesday’s Instagram post showed Elizabeth Hurley, 60, posing in an orange two-piece from Elizabeth Hurley Beach while holding a bottle of Clinique sunscreen.
The bikini came from the London-based label she launched in 2005, which Hurley says was designed to make women feel fabulous at any age.
Her latest post fits a pattern: earlier this month she told followers to "lie down" for more flattering bikini photos, and in July 2025 she said sunrise or sunset lighting works best.
That advice aligns with Hurley’s broader stance on aging and style—she said in a 2022 interview that women should wear bikinis if they want and ignore criticism.

How does Hurley translate her 'style evolves' philosophy into her everyday fashion choices beyond swimwear?

How has Elizabeth Hurley's son, Damian, shaped the visual identity of her age-positive brand?

Does Hurley's bikini advocacy empower women or set an unattainable beauty standard for aging?