Updated

Updated · Fox News · Jun 18

Elizabeth Hurley, 61, Fronts Doors of Perception Campaign in 'GOD' Hoodie Shot by Son

Updated

Updated · Fox News · Jun 18

Elizabeth Hurley, 61, Fronts Doors of Perception Campaign in 'GOD' Hoodie Shot by Son

Q: What is the controversial spiritual journey behind the fashion brand Elizabeth Hurley is now championing?

The brand Hurley is promoting, Doors of Perception, is rooted in founder Patrick Cox’s highly controversial turn to psychedelics as part of a personal and spiritual recovery. Cox has said the label grew out of a period of depression and identity loss after stepping away from his namesake fashion business. After moving to Ibiza and seeking treatment, he began experimenting with substances he describes as “entheogens,” a term used for psychoactive drugs in spiritual contexts. He has spoken publicly about microdosing LSD and, more controversially, using 5-MeO-DMT linked to the Sonoran Desert toad, which he has called transformative for his mental health, relationships and creativity. That experience became the philosophy behind Doors of Perception. The brand name references Aldous Huxley’s mescaline-inspired book, and Cox has described the clothes as “consciousness-raising,” with spiritual symbolism built into the designs. The orange “God” hoodie worn by Hurley fits directly into that message. What makes the journey controversial is that it ties a commercial fashion label to psychedelic drug use and spiritual claims about healing and enlightenment. Supporters see it as an honest account of recovery and creative rebirth; critics may view it as glamorizing powerful psychoactive substances. Either way, Cox’s psychedelic awakening is central to the identity of the brand Hurley is now helping bring into the spotlight.

1 articles · Updated · Fox News · Jun 18

Elizabeth Hurley posted a new Doors of Perception campaign image showing her in an orange "GOD" hoodie and no pants, standing on a cliff above the ocean.
Damian Hurley shot the campaign, and Hurley joked on Instagram that she "stole the hoodie after the shoot" as the brand promotes ethically sourced, sustainable clothing.
Billy Ray Cyrus and Damian praised the image in the comments, extending a public run of supportive posts around Hurley’s recent social-media appearances.
The 61-year-old actress had already marked her birthday with a yellow bikini post, saying she once feared aging but now is "LOVING" her life and eager for what comes next.