Alex Roetter Details 2 Startup Tests After Helping Build Twitter’s $2.5 Billion Ad Engine
Updated
Updated · Entrepreneur · May 26
Alex Roetter Details 2 Startup Tests After Helping Build Twitter’s $2.5 Billion Ad Engine
1 articles · Updated · Entrepreneur · May 26
Summary
Alex Roetter said Moxxie Ventures makes early-stage bets mainly on two factors: founders with a track record of excellence and markets showing real demand.
Roetter said the firm looks past elite-school credentials to signs of resilience, problem obsession and "hunger," adding that founders who claim to have no worries can be a red flag.
His investing approach draws on a career that began with self-taught coding at age 10, continued through Stanford and Google, and culminated in leading Twitter engineering after helping build its first ads business.
That ads effort grew into roughly $2.5 billion in annual revenue; after more than a decade of angel investing and a stint at an eVTOL startup, he joined former Twitter colleague Katie Stanton at Moxxie full-time.
Moxxie has invested in dozens of companies across software, AI, healthcare, climate and robotics, reflecting Roetter's preference for founders with distinctive insight and close customer ties.