Protein Craze Pushes 40-Gram Products as Experts Say Most People Need Less
Updated
Updated · Ynetnews · May 24
Protein Craze Pushes 40-Gram Products as Experts Say Most People Need Less
2 articles · Updated · Ynetnews · May 24
Summary
Protein-fortified foods now span cereals, snacks, dairy, drinks and bread, turning a health trend into a mass-market supermarket category.
25 grams after exercise is mainly relevant for athletes trying to build muscle, said Clalit dietitian Sigal Frishman, who added daily intake matters more than a post-workout "window."
Excess protein is usually unnecessary for healthy people because the body uses what it needs and excretes the rest, though high intake can be risky for people with kidney problems.
Protein bars also may add little beyond protein itself, Frishman said, while foods such as lentils provide other nutritional benefits.
40-gram claims now appear on some products, Tel Aviv University professor Danit Ein-Gar said, as brands tap consumer demand tied to fitness, wellness and longevity.