Updated
Updated · Fox News · Jun 3
Domino's May Add Protein Pizza as Starbucks Drinks Pack Up to 36 Grams
Updated
Updated · Fox News · Jun 3

Domino's May Add Protein Pizza as Starbucks Drinks Pack Up to 36 Grams

3 articles · Updated · Fox News · Jun 3

Summary

  • Bernstein analysts said Domino's could eventually roll out a protein-boosted pizza after talks with CFO Sandeep Reddy, though the company disclosed no specific product plans.
  • The idea fits a broader restaurant push toward higher-protein menu items, which industry expert Maeve Webster said appeal to consumers who view added protein as a simple health upgrade.
  • Webster also linked the trend to growing GLP-1 use and said protein can make indulgent foods feel less guilt-inducing, even as fiber starts to challenge it as the hotter nutrient category.
  • Starbucks last fall launched Protein Lattes and Protein Cold Foam with 15 to 36 grams per drink, and Coca-Cola's CEO has floated adding protein or fiber to more beverages.

Insights

With GLP-1 drugs threatening sales, can a protein-boosted pizza reinvent Domino's for a new era of eaters?
As new US guidelines push for more protein, will fortified fast food become the new American staple?