Gucci Stages 2027 Cruise Show in Times Square as Tom Brady, Cindy Crawford and Paris Hilton Walk
Updated
Updated · USA TODAY · May 17
Gucci Stages 2027 Cruise Show in Times Square as Tom Brady, Cindy Crawford and Paris Hilton Walk
7 articles · Updated · USA TODAY · May 17
Times Square became Gucci’s runway on May 17 as the Italian label unveiled its 2027 cruise show with Tom Brady, Cindy Crawford and Paris Hilton among the celebrity walkers.
Demna’s first big New York spectacle for Gucci leaned into a bold, high-visibility format, with a Gucci video montage playing across Times Square during the show.
Kim Kardashian, Mariah Carey, Anna Wintour, Lindsay Lohan and Shawn Mendes were among the A-list attendees, turning the event into a celebrity-heavy showcase beyond the catwalk.
The show underscored Gucci’s push to fuse fashion, pop culture and New York street spectacle as it presents its next cruise collection.
Does Gucci's NYC show signal a permanent power shift in luxury fashion toward America?
Can a Times Square spectacle fix Gucci's sales slump and restore its former brand glory?