Updated
Updated · NPR · May 14Gen Z Entrepreneurs Use AI to Launch Businesses Faster, Gusto Report Finds in 2026
3 articles · Updated · NPR · May 14
- Gusto said entrepreneurs are increasingly using AI to speed the creation of new businesses, with Gen Z leading that shift.
- The report ties AI adoption directly to faster startup formation, as founders use the technology to accelerate early business-building work.
- The findings highlight how younger entrepreneurs are pushing AI from a productivity tool into a core part of launching companies.
Could the rapid rise of AI-powered Gen Z startups signal a permanent shift in how businesses are built—and who gets to build them? How might the widespread use of AI in small business change what skills matter most for success in the next decade?