Jonathan Anderson Unveils Dior Cruise 2027 in Los Angeles, Eyeing Deeper Film Ties
Updated
Updated · The Guardian · May 14
Jonathan Anderson Unveils Dior Cruise 2027 in Los Angeles, Eyeing Deeper Film Ties
4 articles · Updated · The Guardian · May 14
At LACMA’s $724 million David Geffen Galleries, Jonathan Anderson used Dior’s Los Angeles Cruise 2027 show to launch a broader push into cinema, calling it the start of a yearlong strategy linking fashion, commerce and film.
Anderson said the collection grew from Dior’s work on Hitchcock’s “Stage Fright,” framing founder Christian Dior as a shrewd Hollywood negotiator and signaling plans for more costume work on films and franchises.
The 75-look show leaned hard into California mythology—bar jackets recut as white tuxedos, distressed jeans stitched with silver thread, and men’s shirts made with Ed Ruscha—before a celebrity front row including Al Pacino.
The Los Angeles staging fits a wider luxury-industry shift: Cruise shows have become experiential marketing aimed at wealthy clients, and brands are concentrating on the U.S. as demand outpaces Europe and China.
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