Snap CEO to Keynote AWE USA 2026 on June 16 as Consumer AR Glasses Launch Nears
Updated
Updated · Road to VR · May 14
Snap CEO to Keynote AWE USA 2026 on June 16 as Consumer AR Glasses Launch Nears
1 articles · Updated · Road to VR · May 14
Summary
June 16 will put Snap CEO Evan Spiegel onstage at AWE USA 2026 in Long Beach, where he is set to open the XR conference with a keynote livestreamed from 9:30 to 10:00 a.m. PT.
Snap framed the session, titled “Making Computing More Human,” as a venue to unveil new SPECS platform tools and showcase developer work as it prepares to launch its first consumer-focused AR glasses this year.
That appearance comes after a turbulent few months for the AR effort: Snap created subsidiary Specs Inc. in January, then saw its top AR executive depart in February amid reported strategy disagreements.
Around 1,000 layoffs confirmed in April were said to fall mainly on Snap Inc. rather than Specs Inc., leaving the June keynote as a key test of whether the company can clarify its second-half launch plans.