Obsession Opens to $17.2 Million, Crushing $8 Million-$9 Million Forecast
Updated
Updated · Deadline · May 18
Obsession Opens to $17.2 Million, Crushing $8 Million-$9 Million Forecast
3 articles · Updated · Deadline · May 18
Summary
$17.2 million put Focus Features and Blumhouse’s "Obsession" in third place, far above the $8 million-$9 million opening weekend that had been expected.
A $4.8 million Sunday finish, up from the $3.7 million previously reported, helped lift the final tally for Curry Barker’s first wide theatrical feature.
An A- CinemaScore — rare for horror — plus a 70% definite-recommend score on PostTrak and strong marketing underpinned the overperformance.
PLF screens generated 39% of ticket sales, while viewers under 25 and ages 25-34 each made up 39% of the audience, signaling strong young-adult turnout.
The debut stands out for a $15 million-plus TIFF acquisition, and Barker is already set for another Focus/Blumhouse film and A24’s "Texas Chainsaw Massacre" reboot.