Pembrokeshire Chippy Installs Self-Service Tills as Fish and Chips Average £11.17
Updated
Updated · BBC.com · May 13
Pembrokeshire Chippy Installs Self-Service Tills as Fish and Chips Average £11.17
2 articles · Updated · BBC.com · May 13
Rhys McLoughlin, co-owner of Môr Ffres in Dinas Cross, is installing self-service kiosks partly to shield young staff from abrupt customer challenges over repeated price rises.
£11.17 was the average takeaway fish-and-chips price in March, up from £6.48 in 2019, as shops absorb higher fish, oil, fuel and wage costs with little room to protect margins.
Cod is driving much of the pressure: one Saundersfoot owner said cod prices have jumped 50%, while another Pembrokeshire shop now pays £50-£60 a box versus about £36 around 18 months ago.
Customers are resisting substitutes and cutting back instead—sharing portions or ordering fewer chips—even as shop owners warn cod and haddock risk becoming luxury items.
The National Federation of Fish Friers linked the squeeze to Barents Sea cod quotas falling from 1 million tonnes in 2019 to 285,000 this year, plus sanctions on Russian fish, and said footfall has weakened at most shops.
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