Ubisoft Launches Real-Life Treasure Hunt for Black Flag Resynced Ahead of July 9 Release
Updated
Updated · OpenCritic · May 13
Ubisoft Launches Real-Life Treasure Hunt for Black Flag Resynced Ahead of July 9 Release
10 articles · Updated · OpenCritic · May 13
Ubisoft unveiled a real-world treasure hunt called "Gold and Crystal – The Lost Treasure of Edward..." to market Assassin's Creed Black Flag Resynced before its July 9 launch.
The promotion builds on years of remake rumors and fan demand for Black Flag, one of the franchise's most popular entries, now finally set for a summer release.
Ubisoft announced the hunt through the official Assassin's Creed X account after a recent showcase centered on Resynced, with AC Hexe also lingering in the broader franchise backdrop.
Is a five-year, $500,000 treasure hunt a marketing masterstroke or an overly ambitious gimmick for Ubisoft?
Is Ubisoft's remake strategy a safe bet to fund future innovation or a sign the franchise is creatively stagnating?
With multiplayer and DLC removed, can new story content make this remake the definitive version of Black Flag?