Ubisoft Unveils $500,000 Black Flag Treasure Hunt, Charging $41 for 15 Riddles
Updated
Updated · IGN Southeast Asia · May 13
Ubisoft Unveils $500,000 Black Flag Treasure Hunt, Charging $41 for 15 Riddles
7 articles · Updated · IGN Southeast Asia · May 13
$500,000 in gold coins and a crystal skull will be buried somewhere in the Caribbean for Ubisoft’s Assassin’s Creed Black Flag Resynced promotion, with entry starting at about $41.
15 Black Flag-themed puzzles can be solved remotely and are designed to take two to five years, though the eventual winner will still need to travel to the Caribbean to claim the prize.
Unsolved Hunts is running the campaign, selling tiers from roughly £31 to £177 that add physical clues and collectibles; teams are encouraged, but one person must be named to receive the treasure.
July 9 is the release date for Black Flag Resynced on PC, PS5 and Xbox Series X/S, while treasure-hunt access opens November 9 after pre-orders begin.
How will Ubisoft protect its $500,000 buried treasure from accidental discovery or theft over the next five years?
Is this five-year treasure hunt the future of marketing, or just the most elaborate video game advertisement in history?
What legal hurdles did Ubisoft clear to bury a half-million-dollar prize on sovereign Caribbean land for this global event?